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Attention spans are so short memes and reels are considered effective content. Acommon client phrase is, “I’m not reading all of that!” Companies are spending millions ofdollars to undergoing massive content updates to meet the changing needs of clients,but some continue to miss the mark. Here are three reasons your content is wack. You are…

How Executive Image Elevation Can Improve CommunicationRest assured if you’re in front of an audience, they are judging you. It’s not nice, but it’shuman. Communication is more than words – everything about you is communicating toyour audience. When you have an important message to share, you don’t want yourself(image) getting in the way of being…

Many companies use a seniority model for media spokespeople where only the heads,chiefs and senior PMs are allowed to participate in media interviews. While they may bethe most senior because they are the best at their job, that does not mean they are bestat communicating your value to the public. Here are 3 ways the…

Companies with industry-specific messages, whether it’s finance, energy, FinTech, wealthmanagement or cannabis may have difficulty creating buzz-worthy public relationscampaigns. Here are 5 ways to level-up. Use Press Releases to Instigate a StoryPlease stop using press releases as THE public relations strategy. The purpose of a pressrelease is to share newsworthy information with media so that…